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Razzl Elevates AFCON Excitement as Official Beverage Partner in Ivory Coast


As the official beverage partner of the 2023 Africa Cup of Nations (AFCON), Razzl has provided a unique chance for its trade partners and fans to experience the tournament's thrill firsthand in Ivory Coast. This initiative, building on a prior invitation to select fans, trade, and media partners, further enriches the AFCON spectacle.


A mystery shopping campaign selected certain consumers, introducing an unexpected twist to the selection of participants. These fortunate attendees enjoyed a once-in-a-lifetime adventure, including exclusive entry to the Nigeria versus Cameroon game at the famous Felix Houphouet Boigny Stadium in Abidjan.


The adventure spanned three extraordinary sites, beginning with a stay at the Sofitel Abidjan Hotel, where guests indulged in luxury and lively ambiance. A breathtaking speedboat trip to Rosa Beach offered a moment of pure joy, before diving into the Ivory Coast's deep cultural roots at a vibrant African market.


Doris Modupe Ekpo, CEO of D'One Super Stores Mile 12 market, commended Ultimum Limited for the remarkable experience, expressing appreciation and hopes for the company's future prosperity. Similarly, consumer Kayode Fagbohun recounted his fantastic experiences in Ivory Coast, extending thanks to Ultimum Limited for this opportunity.


Austin Ufomba, the CEO of Ultimum Limited, stated that AFCON transcends a mere soccer event, symbolizing a festivity of togetherness and shared experiences. He shed light on Razzl's significance beyond a simple drink, portraying it as a catalyst for transforming regular moments into unforgettable experiences.


Razzl's commitment throughout the tournament has been to amplify the fan experience, forging lasting memories that reflect the spirit, unity, and enthusiasm of African soccer. With flavors like Cola, Orange, Grenadine, Lemon, and Pamplemousses, Razzl ensures fans are immersed in the excitement, available both in physical stores and online.

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